How To Attract And Retain Talented Employees
March 3, 2022
How to attract and retain talented employees?
- Strengthen your employer brand
- Build an employee-focused culture
- Offer benefits beyond the basics
- Create career advancement programs
- Regularly recognize and reward key players
Businesses are always looking for the right talent to join their ranks. It’s a common dilemma — you need more people to contribute to your organization, but they’re difficult to attract and even more difficult to retain.
So how can your business become an attractive option to talented individuals, and magnetic enough for them to want to stay for the long run? Here are a few tips on how to attract and retain talented employees:
Strengthen Your Employer Brand
The first step is to develop a strong company brand. Skilled candidates know that they’re in demand, and can be picky when on the hunt for a new job. When it comes down to you and another company, the image you present plays a huge role in tipping the scales in your favor.
Build your brand into something that reflects your mission and vision, while still being admirable and desirable in the eyes of potential employees. You want it to be built up to the point that people look at your website, office, or social media pages and think “I wish I worked here.”
Consider what sets your company apart from others, and capitalize on that to stand out in a noisy job market.
Build An Employee-Focused Culture
Next is to build up your company culture. The newer generations of employees are no longer satisfied with a competitive salary — they’re interested in obtaining a fulfilling work experience. And, they’ll appreciate jobs that offer them a great work-life balance and some flexibility in regards to their work.
It’s essential to ask yourself what matters to your employees, and what makes them happy. With that in mind, tweak your job roles and rules accordingly. Try to find ways to make work rewarding, and support your employees in finding a greater purpose in addition to fair pay.
Offer Benefits Beyond The Basics
Certain benefits are a given, so adding new policies and bonuses to your job offers can entice new employees to sign on, and older employees to continue working for your organization.
Consider your employee’s lifestyles and individual needs. What can you offer them that would assist them greatly both in and out of the office? Examples could be allowances for transport or office clothes to help them with their work-related expenses.
Extra time off or flexible work hours for those with children could help too — your employees could adjust their schedules without being penalized, and would be grateful for some wiggle room to care for their families.
The key here is being empathetic to the employees you have — what benefits and assistance could you offer them that provide the most value? Doing so makes all the difference as they will feel valued and taken care of by your organization.
Create Career Advancement Programs
Once you’ve identified new benefits for your employees, consider what learning opportunities you can offer them. At times, the best way to gain talented employees is to invest in your current workforce. Doing so allows them to hone their skills and talents, and consequently feel more confident about their future with your organization.
Employees whose employers actively invest in their career development tend to be more productive, more skilled, and less stressed about their job. This creates a sense of belonging and security between the two parties.
Host one-on-one mentor sessions between management and team members, provide career counseling, and other development programs that you feel your employees would respond positively to.
Regularly Recognize And Reward Key Players
Many employees who leave their companies often say it is because they felt overworked yet undervalued. This is something you want to avoid if you want to keep your best and brightest with you for the long run.
Aside from ensuring a good work balance for your teams, always recognize good work when you see it. And, encourage your people to do the same. People must be rewarded when they work hard, or excel in their current position. This reward doesn’t have to be monetary — but the occasional cash bonus never hurt. It can be something as simple as a personalized message or announcement during team meetings.
Rewarding talented employees not only motivates those around them to work hard, but also reinforces a positive company culture.
Key Takeaway
Wondering how to attract and retain talented employees? Keeping the best-performing individuals in your team can be a tough task — especially in today’s competitive job market.
These simple tweaks to your company image and culture will enhance the employee experience, and make your company a desirable organization to continue working with.
Have more questions on how to better recruit and retain employees? Send a message to Benito Keh today. With years as a successful businessman and entrepreneur, he has the experience and skills to assist you and your company.
