Navigating Competitive Waters: How To Build Customer Loyalty in Red Oceans?
July 7, 2023
What are some ways to build customer loyalty under a red ocean strategy?
- Provide outstanding customer service in everything
- Tailor your products or services to meet customer demands.
- Communicate openly with your customers.
- Offer unique value to advance in the competition.
Building and maintaining client loyalty for long-term success in an extremely volatile business environment now is crucial. Today you’re leading; tomorrow, a new breed of industry leaders will challenge your position. That’s why it’s important to know who you are as a company. It also matters you know the people for whom you build it.
There are many marketing demands companies face under the red ocean strategy and one of them is how to build customer loyalty in a market that is already contested.
In this blog, I provide you with practical ways to navigate competitive red oceans as you break into the entrepreneurial field.
Provide Outstanding Customer Service in Everything
One of the pillars of building solid customer loyalty is consistently providing them with exceptional customer service. From the first interaction with you, you must put your best foot forward and provide them with a seamless and commendable experience.
Start from Within
To attain this you must first start with the most essential internal factor that could affect your customer’s dealings – your employees. Remember GIGO (Garbage In, Garbage Out). If you lack proper employee training within your organization, how would you expect them to be brilliant in driving your company for the better?
Invest in various training that can help improve employee motivation. Through these, you can expect them to:
- Serve customers better.
- Resolve issues promptly and politely.
- Feel empowered to carry on their duties with pride and tenacity.
How to provide outstanding customer service:
We can’t think of a better customer service strategy than the one Zappos is providing right now. Zappos is an online shoe and clothing company that is known for its unshakeable commitment to its customer.
This company earned a solid reputation in the retail industry because of its free shipping policy and 365-day return program. Through this, customers have the freedom to return their products if it doesn’t pass to their taste and preference. Adding to this bold strategy is that the company chose not to outsource its customer service arm so it can truly immerse in the local culture and capture its market’s persona.
Tailor Your Products or Services to Meet Customer Demands
When thinking of customer retention, one must understand that it’s addressing their tastes and preferences. You have heard before that part of staying in the business is providing essential goods and services that answer the pain points of your customers.
How to do this?
Conduct market research and check customer feedback – the good, the bad, and everything in between. Many companies receive various comments about the different aspects of their business, check Google reviews.
If you notice, they would always highlight everything they would have wanted your products or services to be.
Communicate Openly With Your Customers
A big factor in crafting your products and services is having the openness to listen to your customers. Do you want to build trust and loyalty? Maintain excellent client relationships by keeping them informed about your promos, offering, and upgrades.
It matters that as entrepreneurs you maximize the power of digital marketing to communicate with your prospective clients. Provide clear channels – responsive customer service and user-friendly websites, so they can quickly contact, inquire, or send in their complaints.
Offer Unique Value to Advance in the Competition
The difference between the red ocean vs the blue ocean is the market share. Red Ocean business strives in an already domineering market, one with tough demands and tight competition. Thus, they need to look for fresh new ways to not just stay in the competition, but win the race.
If you know your brand pretty well, you can determine your strengths and explore opportunities from these factors. Once you have identified these factors, ensure to integrate them into your existing marketing strategies. This includes the emphasis on your exceptional products and services, highlighting new business creations, or an overall customer experience.
You’ll have the chance to attract new customers whose principles resonate with your brand. This is essential when talking about crafting a unique value proposition – speaking to the emotions of your prospective clients.
Building customer loyalty in red oceans expects you to intentionally deliberate a holistic approach that focuses on providing great customer service, personalizing products, and services to customer expectations, encouraging open communication, giving unique value, and executing effective loyalty products.
It’s one thing that we know how to run our business because we can learn and take inspiration from those who came before us in the industry. But as someone who has worked with multiple seasoned business leaders and budding entrepreneurs, if there’s one thing they all have in common, it’s the unrelenting quest for the perfect customer service strategy. Because they know this is how to build customer loyalty to establish your name in an unpredictable business world.
If you want to have in-depth and personal coaching about this topic, let’s talk today. You can reach out to me to find ways how to maximize the potential and leadership they already have.